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Google's Jim Lecinski to Discuss the Changing Face of B2B Marketing

Wednesday, April 1, 2015

Last week we announced the addition to the BMA15 agenda of Jim Lecinski, Vice President of U.S. Sales and Service at Google.

A past annual global BMA conference presenter and one of the finest speakers on the business scene today, Jim will kick off BMA15 with a keynote titled, "The Changing Face of B2B Marketing."

His wide-ranging talk will include a deep dive into the just-released Google report that says nearly half of all b2b buyers are now millennials.

This tipping point, which many in b2b marketing have been predicting as imminent for some time, would appear to have arrived, and Jim will discuss its implications for b2b marketers.

Jim will also discuss other Google data, research and insights on mobile, content marketing and other facets of the b2b marketing landscape.

You will want to be sued to arrive early and be in your seat at 12 noon on Wednesday, May 27. After the opening session, Jim comes on stage at 12:45 pm.

Tuesday, March 31, 2015/Author: Gary Slack/Number of views (4512)/Comments (0)/

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May 27-29

Sheraton Chicago Hotel & Towers

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